Medical Education
Leadership and Business Training
Wellness and Well-being
Career Development
MARGARITA Ramos, MD, MS (she/her/hers)
PHM Fellow
Children's National Hospital
Arlington, Virginia, United States
Gabrina Dixon, MD, MEd (she/her/hers)
Associate Professor of Pediatrics
Children's National Hospital
Washington, District of Columbia, United States
Tamara Gayle, MD, MEd, MPH (she/her/hers)
Assistant Professor
Children's National Hospital
Washington, District of Columbia, United States
Anika Kumar (she/her/hers)
Assistant Professor of Pediatrics
Pediatric Hospital Medicine
Cleveland Clinic Children's
Cleveland, Ohio, United States
Elizabeth Nguyen, MD (she/her/hers)
Pediatric Hospital Medicine Fellow
Stanford Children's Hospital
Palo Alto, California, United States
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Alok Patel, MD
Pediatric Hospitalist
Stanford Childrens Health
San Francisco, California, United States
Ian Chua, MD, MHPE (he/him/his)
Clinical Associate Professor, Pediatric Hospitalist
Stanford University School of Medicine / Children's National Health
Washington, District of Columbia, United States
Workshop
Description: Growing literature and the COVID pandemic have highlighted public demand for reliable and effective ways of disseminating research and science, the rapid growth and reach of social media in disseminating both information and misinformation, and persistent gaps in how health care policy is communicated to the public sphere (Meisel et. al. Acad Med 2016). More than ever, health professionals and the academic community have been called to join the battle against misinformation and attacks to science and health care at large.
This workshop introduces frameworks in journalism and uses the "newsworthiness" framework to start building strategy for targeted messaging and storytelling. Through real-life examples with various social media experts, this workshop compares and contrasts the use and reach of X (formerly known as Twitter), Instagram live, blogposts, podcasts, op-eds, Tiktok, and media outlet collaborations (such as with ABC and CNN) in the dissemination of various healthcare messages for public health promotion or to mitigate misinformation. Participants will then craft a social media plan that best fits their personal style and target audience. The workshop will culminate with the use of "the inverted pyramid" to create a catchy headline and package participant stories effectively into a practice pitch to mock media outlets.
It doesn't matter if you dream of being on camera, if you want to write, or you're just curious how the media game works, there is something for everyone in this interactive workshop!